Salesblink

Email marketing is without a doubt one of the most effective ways to promote your products or services. Not only is it relatively easy to implement, but the results are often amazing. Studies have shown that even if only a small percentage of your email audience clicks through to buy a product or service, you're likely to see a major increase in sales. One of the most popular email marketing tools is cold emailing. So just what is it, and how can you use it to get more conversions and sales from your marketing efforts? Let's take a quick dive into the basics of cold emailing and how you can use it to grow your business. What Is Cold Emailing? Simply put, cold emailing is the practice of sending unsolicited emails to potential customers or website visitors. Typically, these emails are pitched as being between a business and a possible customer, but they don't have to be. In a sense, every single email you send is "cold," as you're not yet a customer and the per...

  You've invested in email marketing; now, it's time to see the results. Email marketing was originally used to market products and services to consumers. Today, with the rise of digital marketing and the explosion of businesses operating online, email marketing is more important than ever before. Most businesses have their own email marketing software or use third-party tools to stay compliant with industry regulations. However, many businesses fail to monitor the success of their marketing campaigns or determine the best strategies for growing their email list. Why Should You Track Opens & Clicks? Every email opens differently. Some emails get opened and read immediately while others might take a little bit of time to read. You can't control how your emails are going to be received. However, you can control how you follow up and what content you use to encourage people to open your emails. Also, depending on the size of your email list, you'll either get a lot of ...