You've probably heard of retargeting, or more specifically, retargeting email marketing. Essentially, retargeting is the process of drawing interest to your email list with carefully tailored campaigns. These days, when someone clicks on an email in their inbox, they usually expect to see content related to what they're reading—right?! That's why retargeting email campaigns are considered some of the most effective digital marketing tactics.
But if you're looking to increase the average click-through rate of your campaign and want to do things efficiently, you might want to consider trying a couple of these email warm-up tools.
Here, we'll go over 10+ tools that can help you retarget email marketing enthusiasts with a bang.
1. SalesBlink
SalesBlink is a sales outreach automation tool that takes care of all the stages of the sales process right from prospecting to outreach to closing. The fully-packed tool also offers email warm-up features and as you read above. There is the use of real accounts to generate activity. Also, owing to its simple interface, you can set up the process easily. It is better to enable the
email warmup process for 30 days for best results.
Pricing – You get the email warmup feature with the Professional plan that costs $69 per user per month. There is a Basic plan that costs $49 per user per month & a custom-priced Enterprise plan as well.
2. OptinMonster
OptinMonster is a popular choice when it comes to retargeting email marketing. What makes it special is the fact that it uses a combination of AI and human oversight to create highly personalized email campaigns.
With AI taking over more tasks, human overseers are a necessity. So rather than having one person oversee the entire process—which is how most email marketing services operate—OptinMonster's model relies on a small team of people. These individuals, called content reviewers, listen to customers and understand their needs.
For example, if someone visits the OptinMonster website and decides they want to try the service, they'll be presented with a list of needs and wants. If they decide to sign up, the content reviewers will need to create a personalized email to fit their profile. This approach reduces the amount of spam sent out by traditional email marketing services.
It can be tough to draw interest to your email list with outdated methods. Luckily, OptinMonster's platform allows you to retarget customers with dynamic campaigns and AI-powered email templates. So you can be sure that each message will be tailor-made to the attention of its recipient.
3. EmailOctopus
If you're looking to maximize the effectiveness of your retargeting efforts with a minimal amount of work, you might want to try EmailOctopus. Just like OptinMonster, this platform allows you to create very targeted, personalized email messages.
However, the key difference is that you don't need to have a team of content reviewers to create compelling subject lines and landing pages for your campaigns. You can do this all by yourself through intuitive tools that make it easy to craft an email marketing campaign.
The best part is the fact that you can try it for free. All you need to do is create a new account and you'll be assigned a live email template. From there, you can begin crafting emails that draw interest from potential customers.
4. Mad Mimi
If you're familiar with the Netflix series “Bojack Horseman,” you might remember Bojack Horseman, the mischievous horse that lives in Hollywood. Well, he's actually the star of his own show, which is one of the most surreal and creative sitcoms in recent memory. It is often bizarre and yet hilarious, which makes it fairly popular. But what if we told you that Bojack Horseman had a serious side? That's because the creator of the show, Raphael Bob-Waksberg, also writes a weekly newspaper column called “The Horse Journal” where he explores issues surrounding horses and their relationship to humans. (1) In it, he frequently discusses horse psychology and the attributes that make horses unique and interesting creatures.
One of the most interesting parts of the show is when Bojack Horseman answers reader questions in his column. Sometimes, these questions are about horses. Other times, they're about the day-to-day life of a horse farmer. But whenever they are, Bob-Waksberg always includes a psychological aspect that makes the reader interested in the answer.
(1) This is a great example of how a psychological approach can be used in an effective way when addressing an audience that might not be too familiar with concepts such as anxiety or depression—the two mental illnesses that primarily affect people with autism spectrum disorder.
5. SumoMe
SumoMe is a more robust retargeting tool than most of its competitors, as it offers a complete suite of functions for creating highly targeted email marketing campaigns. As a result, SumoMe users can rest assured that their email lists will remain pristine.
However, what makes SumoMe really stand out from the crowd is the fact that it also offers a Growth team. This team focuses on driving as much traffic and signups as possible through the use of various content strategies. While most companies limit themselves to email retargeting, SumoMe goes a step further by offering SEO, content strategy, and email marketing.
(1) All of these are integral parts of a successful digital marketing campaign.
In addition to content strategies, the SumoMe Growth team works with marketers to develop keyword-rich content, produce high-quality articles, and conduct outreach to attract, engage, and retain customers.
6. Jetpack
If you run a blog or website, you probably already use a tool called Jetpack to manage all of the technical aspects of running your site.
(1) In addition to publishing content, you can use this tool to send out automated emails, schedule posts, and track the performance of your website.
What if we told you that Jetpack had an even more useful feature? That's right, the team that created this tool also created the immensely popular Auto-responder service, which is now available through Jetpack. (1) So not only can you use Jetpack to run your blog or website, but you can also integrate the Auto-responder service to create a completely automated email marketing campaign.
7. ConvertKit
ConvertKit is one of the most popular email marketing platforms, which makes sense, as it was built with the express purpose of making the process of creating and delivering automated email campaigns simple and streamlined.
(1) It's a popular choice among digital marketers, especially those who are looking for a free option.
This product is also very versatile, as you can use it to create and send out both automated and manual emails. The biggest difference is in the way that ConvertKit handles automated emails vs. manual emails. While automated emails are sent out via a series of triggered emails that are based on a list of subscriber activities, ConvertKit handles all of the technicalities of sending a manual email.
This makes it much easier for anyone to get started and ensure that their emails are delivered properly. As a result, the average email open rate increases by 12% and the unsubscribe rate decreases by 21% when compared to companies that use other email software to handle the same tasks.
8. MailChimp
MailChimp is another email marketing tool that has been around for a while and still retains a large audience.
(1) What makes it special is the fact that it provides a free account option for individuals and small businesses who want to try the service.
As a result, MailChimp is a great option for those who want to try email marketing but don't necessarily want to commit to a paid account. With that being said, you do need a paid account to design professional-looking email campaigns.
9. Hootsuite
If you run a business, marketing department, or just a really big social media account, you might want to consider Hootsuite. This is mainly because it was designed for larger organizations and also offers the feature of Twitter Lists.
These are important to keep in mind when using this platform:
- You can create multiple lists, which allows you to keep separate audiences or communications chains
- You can create lists based on specific hashtags, keywords, or keywords in the message
- You can segment your lists by interest or behavior
A sales outreach called SalesBlink improves the lives of salespeople one company at a time. In order to make the emails appear customized and clickable, Salesblink's cold email automation tool designs the sales pipeline as a mind map. The Salesblink email warmup software helps you avoid the spam folder while simultaneously improving email deliverability. With the help of the multi-level tracking system in the email warmup tool, we are able to not only create sharp outreach campaigns but also determine what is effective and what is not. Email warming, as we all know, is a time-consuming activity that necessitates taking into account a variety of criteria. Saved by the salesblink email warmup feature! Now that your email account has automatically warmed up, you may unwind. Salesblink email tracking software allows to let go of uninterested prospects and save time, it is easy to identify uninterested prospects. We can save time by not following up with such leads. Email tracking helps you know how prospects engage with your email and what you can do to move them further down the sales funnel. With salesblink mail merge, we can merge prospect data such as name, phone number, email address, etc from your list to an email template. It enables you to send it to several prospects at a time. This helps personalize emails at scale, where each message looks tailor-made for each prospect. Also, it helps save manual entry to a large extent, thereby improving the sales teams' productivity. Online meeting scheduler tool makes it easier to schedule meetings as there is no need to move back and forth with emails to pick a date and time. It is possible to schedule a meeting with a scheduler by sharing a calendar link with the prospect.
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